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and pass the new fashion concept to Chinese consumers

This Kappa Day Kappa since 2007, the fifth consecutive year at the Web site for fans and the tennis star to build zero-distance contact with the platform. NET in the previous game, Kappa has oakley sunglasses fast jacket price   on many occasions invited to the tennis star, involved in Kappa Day activities and interact with the fans. Star player with a strong personality and charisma, Kappa hope Kappa Day, allow zero stars and fans away from the dock, let every scene of fans not only have fun on the course quickly, but also have fun beyond the Court. Italy famous sports fashion brand, Kappa top successfully sponsored a number of international events and sports teams – in 2007,

 

Kappa and China open contracted for the first time, became the official Platinum sponsors. KappaAccompanying China tennis open to grow, witnessing this turn of events, and gradually become Asia's top tennis event. In 2010, the China Open success contract until 2014 and Kappa, oakley flak jacket sunglasses on sale continue to be a Platinum Sponsor in the network, as the tournament referee, Caddy offers a full range of equipment, staff and service personnel. Fashion concept has long been advocated by Kappa enjoys popular support, fashion-driven passion for nets arena built in the beautiful landscape, in a perfect fusion of sports and fashion at the same time, show the beauty of Athletics demeanor. About Kappa Kappa,

 

China is Italy famous fashion clothing brands. In China, the Kappa with innovative fabrics, unique design, close-fitting cropped continuously to consumers with authentic European style, full of sports, fashion, sexy, as well as the taste of brand positioning, show the brand's unique style of innovation. Kappa was born in in the late 1950 of the 20th century, Italy, in 20th century 6, 70 's progressive development to become Europe's leading sports and leisure apparel brand. Kappa-mark as the two men and women sit back-to-back, on behalf of sports, youth and passionate way. In early 2002, full of Eastern Mediterranean blue romantic and exciting Kappa officially landed in China, and pass the new fashion concept to Chinese consumers.

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nets in the audience gave the brothers like a home support

NET enjoy Carnival passion Kappa Day, October 5, 2011 is the net Platinum-level sponsors, Italy famous brand of sports fashion brand Kappa day--Kappa Day. By the Kappa Kappa create portrait Day, oakley sunglasses deviation price  as Carnival in the network's repertoire, staged in anticipation of the heat of the audience. 1:30 P.M., entry for the 2011 China open men's doubles competition in America and combinations the Bryan brothers at Kappa Day activity at the site, instantaneous light in places with the media and the audience's enthusiasm, along with the screams and sustained applause, the Bryan brothers first composed by singing their own song for everyone.

 

Subsequently, by special invitation, Kappa 1 twins in everyone's dazzling debut in cheers, who is present in the network arena quickness ball boy, also weekday life in the versatile sisters. Along with the Bryan brothers highly magnetic songs, little sister can't help doing the hip-hop on the pitch. oakley dispatch sunglasses sale   Which twin stars on stage and the twins Caddy perfect perfect co-ordination is the atmosphere to a climax, the audience in the sensual pleasure of sinking invading in unprecedented. 33-year old Mike?, Brian and Bob?Brian is a pair of twin brothers, is a global player won the men's doubles world championship the most times.

Bryans not only seriously skilled on the pitch, and teamwork, in life, who is the leader of fashion and trends, they used rock music interpretation and ways of their understanding of life, can say they were tennis players rock sings the best, and the best in tennis rock groups, because of this, the two men had been well received by Chinese fans love. Brothers in 2009 and in 2010, twice won the doubles title at the China open, their net in Beijing's goal is to achieve the Triple Crown this year, and nets in the audience gave the brothers like a home support.

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you may not be a direct participant

when participating in a physical activity, you may not be a direct participant, but the involvement of may also need to choose their own way, this is not limited to sports, but there is movement, cheap oakley sunglasses big taco  movement characteristics of products, this is mature in a foreign country. "Is the future market changes, Kappa in the second half of 2009, China not only launched a new brand slogan, but also in the numerous brands of integrated campaigns, pioneered skiing products, and become China's single board specifies the parallel giant slalom ski national team clothing.

 

In actively promoting the Ski suit before the series, Kappa, China has launched a line of golf products. It is understood that Kappa GOLF from Japan's top design team led the charge, in sharp fashion sense, rich experience and deep insights of dress culture in sports based on theTo oakley commit sq sunglasses polarized  combine Golf features of scientific and technological research and development. Early next year, will also launch its high-end brand, Robe di Kappa (the RDK). In Italy, nearly 50-year history of Robe di Kappa brand, sexy and unrestrained temperament with Kappa, focusing on more sports content. As for Robe Di Kappa,

sports are no longer the traditional sports, more humane attention and interpretation of changes, which reflect the connotation of humanistic spirit. Launch series of ski jackets, Kappa Golf product line, or into the Robe di Kappa brand. Kappa in China are trying to interpret the "We Are One" brand proposition. This new brand idea, Kappa will also change from product design to meet the requirements of, consumer attitude towards life and values as well as the spiritual needs meet offers to stand, drive Kappa brand entered a new stage of development. Meanwhile, will push China's sportswear market segmented, personalized new era.

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the specialized needs of a growing segment of the market

the particular products, Ren Yi think Kappa is to show that an attitude that is more comprehensively reflect the "We Are One"The brand was integrated, highly fashionable, yet professional. oakley antix sunglasses cheap   "We are part of the sports industry as a whole, so we never say forget about exercise. This ski series, it represents major property is the best in the world, rely on our more than 30 years of product development experience in professional skiing Japan team. We emphasize is that on professional products fully meet the demands of professional sport, but at the same time as you can see, its color,

 

shape, stressed on the trim and stylish, discount oakley batwolf sunglasses the pursuit of life. Does not mean that we catch-all function, except to say that fusion, it can be on the pitch speed skating meet professional demands, but it also reflects the life of fashion meets the pursuit of beauty in life, this is our interpretation of the We Are One of the best. "Ren Yi explained. While under the influence of the financial crisis, and sporting goods market growth, but it is not difficult to see from the various data, it remains a very high growth industries. This also means that sportswear brand with very large market opportunities. But at the same time you can see differences in development, impact on market segmentation.To this, Ren Yi has a unique understanding of: "in the future,

 

the specialized needs of a growing segment of the market, will bring about a lot of demands. Meanwhile, movement on the life will be more extensive. Really not many people may participate in athletic events, but participants in the mass sports activities will certainly continue to increase. Very often, when participating in a physical activity, you may not be a direct participant, but the involvement of may also need to choose their own way, this is not limited to sports, but there is movement, movement characteristics of products, this is mature in a foreign country.

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scores to life and spiritual dimensions

Now the sport has had a new understanding. Previously mentioned sports you care about is the outcome, best price oakley sunglasses    win or lose, result, results, rankings, many examples have shown that sporting event now more and more like a Carnival, though a lot of people would focus on achievements, but beyond that people care more about what sport can bring their own. Sports have converted from scores to life and spiritual dimensions.

 

We are positioning precisely catering to our customers-those who seek the purpose of healthy and fashionable lifestyle pursuit movement has brought in new people, not just the sports arena have to toil on the winning or losing people. "Ren Yi so understanding the effects of sports on people today. From his knowledge of sports is not difficult to see that new sports is oakley sunglasses outlet   not only a competition, would also become a way of life. Sports feel, this is the most common consumer demand for sport. Faced with this demand, integration of consumer advocates, assimilated with easier access to the consumer market. Insist on this point, Kappa avoids the competition of the Red Sea, to differential-oriented, quick win market space and features through product design, marketing, and established a clear brand image among the consumers, sport, fashion, sexy, grade became Kappa label. For many of the same sports apparel brand in the market, Kappa changes open up their horizons, KappaIn the country rapidly gained great success, as they sought to emulate the object, regardless of whether their brand and products really stylish character, would like to do more or less involved with fashion.

 

But as sports apparel brand, between fashion and sport-scale is absolutely exquisite. In intensive fashion at the same time, lost professionalism also means a deviation from the sailing. After successful transformation of Kappa brand, stylish, youthful start motivating Kappa took hold. However, this change does not mean that Kappa has abandoned its professionalism, he was still guarding the core elements of the brand. In October 2009, the Kappa Kappa ski series was launched in China, its professionalism and perfect fusion of fashion, full interpretation of the "We Are One" brand slogan.

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