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Now the sport has had a new understanding. Previously mentioned sports you care about is the outcome, best price oakley sunglasses    win or lose, result, results, rankings, many examples have shown that sporting event now more and more like a Carnival, though a lot of people would focus on achievements, but beyond that people care more about what sport can bring their own. Sports have converted from scores to life and spiritual dimensions.

We are positioning precisely catering to our customers-those who seek the purpose of healthy and fashionable lifestyle pursuit movement has brought in new people, not just the sports arena have to toil on the winning or losing people. "Ren Yi so understanding the effects of sports on people today. From his knowledge of sports is not difficult to see that new sports is oakley sunglasses outlet   not only a competition, would also become a way of life. Sports feel, this is the most common consumer demand for sport. Faced with this demand, integration of consumer advocates, assimilated with easier access to the consumer market. Insist on this point, Kappa avoids the competition of the Red Sea, to differential-oriented, quick win market space and features through product design, marketing, and established a clear brand image among the consumers, sport, fashion, sexy, grade became Kappa label. For many of the same sports apparel brand in the market, Kappa changes open up their horizons, KappaIn the country rapidly gained great success, as they sought to emulate the object, regardless of whether their brand and products really stylish character, would like to do more or less involved with fashion.

But as sports apparel brand, between fashion and sport-scale is absolutely exquisite. In intensive fashion at the same time, lost professionalism also means a deviation from the sailing. After successful transformation of Kappa brand, stylish, youthful start motivating Kappa took hold. However, this change does not mean that Kappa has abandoned its professionalism, he was still guarding the core elements of the brand. In October 2009, the Kappa Kappa ski series was launched in China, its professionalism and perfect fusion of fashion, full interpretation of the "We Are One" brand slogan.